Our mission is to be the most outcome-driven institution in the world! We’re a global marketplace for tech talent, where we offer tech bootcamps and partner with companies to impact the lives of our students in a meaningful way. We empower students to create a new career path in tech, get that next promotion, or start their own company.
We operate on 8 campuses worldwide
We’ve graduated over 15,000 students
We have 140 global team members
We’re venture capital-backed
#Why join Ironhack?
Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face! We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high-growth environment, where we can change the future of education together!
Remote-friendly policy for Global Team employees
22 working days of holidays per year
Flexi Fridays (6 hour workday)
Full access to Eloomi full
Enroll in our part-time courses for free: learn to code, design, or analyze data
Honest Greens partnership for an employee discount on healthy meal
A mentor for the first three months of onboarding
Individual career development plans with courses to help you build new skills
Unique events with our students and team-building activities
#About the role
This role will lead marketing analytics for our Global Marketing team, working closely with stakeholders across a variety of functions and levels.
You’ll focus on the continuous improvement and ongoing success of all marketing campaigns based on performance and data-driven insights.
You’ll oversee ongoing tracking, analyzing, and reporting monthly results, sharing learnings and best practices with the Global Marketing team, founders, GMs and local markets.
Analyze external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools
Be responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports, as well as developing and maintaining reporting dashboards, workflow tools, documentation and tracking for key campaigns and programs
Continuously test, analyze, and evaluate marketing tactics and strategies in the acquisition of new leads, applicants and students, communicating results and providing recommendations to global and local marketing teams
Develop and conduct training to ensure all team members maintain working knowledge of marketing analytics tools and develop and share best practices
Collaborate with senior leaders on marketing performance in order to determine budgetary allocation approaches within the department
Provide actionable overall market and customer insights to address key strategic questions in marketing planning
Create presentations and documents to provide market and consumer insights to other marketing and sales departments
A degree in a business related or technical field, for example: Marketing, Information Technology, Computer Science, or Business Administration.
3-5 years working in marketing analytics, data, or related fields.
A proven ability to translate data into actionable insights.
A deep understanding of channel attribution and a variety of data analysis concepts such as conversions, CAC, ROI, Cohort analysis, etc.
Strong experience in the administration of web analytics tools, ideally Google Analytics, G4 or PiwikPRO.
Experience in tracking: development of tagging plans, Google Tag Manager is a must (tracking of new features, campaigns and traffic sources: Google, Facebook, etc).
Familiarity with business intelligence platforms (Metabase, Data Studio, etc) and experience working with basic SQL queries.
Attention to detail and being extremely numbers-oriented.
Ideally some experience with budgeting
Excellent written and verbal communication skills in English.
Results-focus: you are very focused on delivering on your commitments and goals.
Passion for the education sector with a drive for changing people’s lives.
Great collaboration skills with a distinct growth mindset; you don’t accept “it can’t be done” and instead figure out a way to make it happen.
#Nice to have
Experience working with Hubspot/Salesforce or similar CRMs.
Experience with no code automations in tools like Zapier or Integromat.
Knowledge on how to implement Server Side Tracking with Google Tag Manager.
Knowledge of data ingestion tools such as Fivetran, Airbyte or Portable.
Experience using SQL in dbt for data transformations.
We believe in global benefits that help us feel our best and do our best
Flexible work environment
We believe in individual responsibility and autonomy. Enjoy a hybrid work culture and a very flexible environment that promotes your work-live balance
Growth and development
Boost your career with our individual development plans and keep your skills up to date with top-notch training
Fitness and wellness
Access a global network of gyms and studios and enjoy wellness programs thanks to Gympass
Our mission is to impact the lives of our students and of the people working here. We are a global community of passionate Ironhackers and together we are shaping and changing the future of education in a working environment with flat hierarchies
Ironhack is a Global Tech School ranked top 2 worldwide. Our mission is to help people transform their careers and join a thriving community of tech professionals that love what they do.
We do this through Intensive courses & bootcamps in Web Development, UX/UI Design, Data Analytics & Cybersecurity, as well as Career Services aimed at helping our students to be prepared to look for a job after the course.
Marketing·Spain (100% remote)·
Marketing Data Analyst
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