About Ironhack

Our mission is to be the most outcome-driven institution in the world! We’re a global marketplace for tech talent, where we offer tech bootcamps and partner with companies to impact the lives of our students in a meaningful way. We empower students to create a new career path in tech, get that next promotion, or start their own company.

Why join Ironhack?

Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face! We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high-growth environment, where we can change the future of education together!

Our benefits

• Remote-friendly policy for Global Team employees
• 22 working days of holidays per year
• Flexi Fridays (6 hour workday)
• Enroll in our part-time courses for free: learn to code, design, or analyze data
• A mentor for the first three months of onboarding

About the gig

We’re looking for a strategic and hands-on Organic Lead to drive our lead generation and conversion efforts through content, events, and GTM strategies. If you thrive at the intersection of content marketing, event strategy, building a strong brand and organic growth, this role is for you!

Responsibilities

Lead Generation & Conversion Strategies:

• Develop and execute innovative lead-generation campaigns that turn organic traffic into high-intent leads.
• Create and distribute high-impact content (videos, blogs, whitepapers, reports, etc.) that educates and converts potential customers
• Leverage a content wheel approach — repurpose and optimize content across multiple channels to maximize lead generation and conversion rates (CvR).
• Identify and implement strategies to nurture leads through the funnel using compelling content.
• Collaborate cross-functionally with marketing, product, and local teams to develop and execute SEO-driven content strategies that enhance organic visibility, drive traffic, and improve search rankings.

Events: Hosting, Management & Growth

• Own the strategy, execution, and growth of webinars, and workshops that drive leads and brand engagement.
• Partner with internal and external stakeholders to create high-value event content that fuels our demand generation efforts.
• Measure and analyze event performance to refine strategy and maximize ROI.

GTM Strategy for New Products & Content

• Collaborate with product and marketing teams to develop compelling go-to-market (GTM) strategies for new product launches.
• Ensure consistency in messaging, positioning, and storytelling across all organic marketing efforts.

What You’ll Bring (Must-Haves)

• 5+ years of organic marketing experience in traditional Education, Edtech or direct consumer business.
• Proven experience in lead generation & conversion marketing with a strong content marketing foundation.
• Strong writing, editing, and storytelling skills with the ability to simplify complex technical topics.
• Capable of working cross-functionally across teams.
• Strong project management skills to handle multiple campaigns, content initiatives, and events simultaneously.
• Ability to repurpose content effectively across different channels (content wheel strategy).
• Experience hosting, managing, and scaling events as a lead generation channel.
• A data-driven mindset—you analyze performance and optimize strategies based on metrics.
• Excellent communication and interpersonal skills in English/Spanish, any other European language is considered a plus
• High degree of ownership and accountability.
• Experience using a multi-lingual web content management system

Nice to Have

• Experience in social media management for organic growth.
• Understanding of product marketing
• Familiarity with SEO best practices to enhance content reach and lead generation.